What should I check if my online store’s sales suddenly drop?

A fall in sales does not always mean your store is broken. Changes in traffic, advertising, prices, stock, delivery options or customer demand can also affect results. Identify where the drop occurred: visits, add-to-cart, checkout starts or completed purchases.

Then check the relevant journey. Visit key product pages, check stock and variants, add an item to the cart and review shipping and payment options. Compare mobile and desktop, look for customer reports and review recent theme, app and payment-setting changes.

How to investigate with Acumen Logs

1. In your project, select Create New Synthetic Test. Name it, enter a representative product page as the Startup Page URL and choose an emulated device.
2. Record or build a journey that selects a product, adds it to the cart and checks that the checkout screen appears. Save it and use Run to validate the steps.
3. Review the run's screenshots, console errors and network requests for evidence of a failed step. Test mobile and desktop journeys where appropriate.
4. Optionally set up uptime monitoring for availability and real user monitoring to compare page performance across visitors' devices and locations.

Use safe test data and avoid submitting a live order unless you have explicitly planned for it. Monitoring can reveal technical signals, but it cannot explain every commercial reason for a sales drop. Read the synthetic setup guide.